Description

This is a professional 312 page hardcover book which gives you the author’s practical wisdom of his many years in the trenches direct mail experience. You are brought through: Mailing list selection, offers and pricing, ad copy, premiums, sweepstakes, production and much more. It even answers 90% of any postal questions you’ll ever have! Direct mail is important to businesses…doing it right is the only way to do it profitably! Mail is still an extremely viable channel of getting business and this book gives you the edge.